Work with me
I create original, powerful content
for brands geared toward women over 50
Portfolio: Mature Beauty & Skincare | Couples | Lifestyle | Food | Wellness
Looking for an over 50-something female content creator? I’m your gal.
Shannon Hinderberger is a Gen X UGC video content creator in her 50s who specializes in creating relatable, lifestyle-driven content for women navigating midlife.
After being diagnosed with high blood pressure and insulin resistance in 2022, Shannon began a health journey with Mounjaro (tirzepatide) that led to a 60-pound weight loss and a renewed sense of confidence. As her body changed, so did her mission: to help other midlife women feel empowered in their style, wellness, and self-care choices.
She now produces authentic UGC and influencer content around midsize fashion, capsule wardrobes, skincare for aging skin, mature beauty, menopause, GLP-1 wellness, tech for women over 50, and empty nest travel. Her content resonates across platforms like Instagram, TikTok, YouTube Shorts, Facebook, and Pinterest—where she shares tips, product recommendations, and lived experiences that help women 40+ thrive through life’s transitions.
Shannon has partnered with brands including Mochi Health, Laura Geller, DRMTLGY, Halara, Shapermint, Honeylove, and Chaco to create high-performing, conversion-driven campaigns that speak directly to the over-45 demographic.
Portfolio: Mature Beauty | Wellness | Couples | Lifestyle | Travel
The stats
Facebook: 13,000 followers
TikTok: 9,800 Followers
Instagram: 3,900 followers
Email list: 1150 subscribers
Social media marketing consultant since 2010 with a video specialty in searchable content for websites, Pinterest, and social media platforms.
Video content specialties:
Midsize fashion around building a capsule wardrobe
Aging & mature skincare
Aging & mature skin make-up
Content geared toward over 50 women
Menopause
Healthy eating habits
Exercise programs
Traveling with pre-teens & teenagers
Tech & marketing
Other things to note: I live in Bend, Oregon, so I love being outdoors; I’m a working mom with teenagers. I also own DASH Content Collective.
Audience
Shannon’s audience is primarily made up of women 45 and older who are navigating the many transitions of midlife. Most are Gen X or older Millennials experiencing perimenopause or menopause, and they turn to Shannon for relatable, trustworthy content on how to feel confident in their changing bodies. They're interested in midsize fashion, capsule wardrobe solutions, and skincare routines that address aging skin. Many are also on or curious about GLP-1 medications like Mounjaro, Ozempic, or Wegovy and appreciate Shannon’s openness about her own journey. As many of them enter the empty nest phase, they’re seeking guidance around wellness, beauty, and travel. Above all, they value Shannon’s authenticity, practical product recommendations, and her ability to make midlife feel stylish, empowered, and easier to navigate.
